Did you know that 80% of people help shape how we see brands just by using social media? Every time you like, comment, or share something, you're not just showing what you like, you're also influencing how others see those brands.
Your actions on social media really matter, and they even affect how well a brand does. Next time you're scrolling through your feed, think about how powerful your clicks can be.
Isn't it interesting to think about how you and your friends on social media are changing the way companies think about marketing and how they interact with customers? Let's dive into how big of an effect this really has.
Key Takeaways
- On social media, 80% of people can post their thoughts about products, which can change how everyone sees those brands.
- When companies talk to people on social media, it helps them make friends with their customers.
- What people say online, whether good or bad, can make others like or dislike a brand.
- Chatting with a brand on social media can make people feel a special bond with the brand, making them like it more.
Understanding Consumer Influence
Understanding how people using social media can change what we think about brands is really important. When you use social media, you're not just looking at pictures or videos; you're helping shape what people think about different brands.
Social media is powerful because it lets everyone share their thoughts and feelings about products, which can make a brand look really good or not so good. Brands use social media to connect with people, listen to what they've to say, and change their products to make people happier. This helps build trust and makes people feel like they're part of the brand's community.
Functional Value Impact
How does what you think about a brand on social media make you want to buy more or stay loyal?
When a brand on social media really helps you out—like giving great service, making shopping easy, or having cool posts from other users—you tend to stick with that brand.
This makes you want to buy more from them and get more involved with what they're doing.
You start to see the brand as a good choice, which makes you trust them more and feel good about being part of their group of fans.
Hedonic Value and Branding
When brands use fun and emotional social media posts, they really connect with people. This makes you like the brand more and stay loyal to it.
Brands that share enjoyable content make you feel good, laugh, and have a good time. This makes you want to talk more about the brand with your friends and keep coming back.
Self-Brand Image Congruency
When you see a brand on social media that seems a lot like you, you might start to like it more. This is called self-brand image congruency, and it helps you feel more connected to the brand.
If a brand shares your values and looks like something you're part of, you'll probably want to buy more from them. This makes you trust the brand and feel like you belong with them.
Brands that do a good job showing values that match yours will get more attention and support from people. This is good for both you and the brand because it builds a strong friendship between you.
Social Media and Loyalty
Social media really shapes the way you think about brands and whether they fit with what you like and how you live. If a brand feels right and useful, you'll probably stick with it and feel part of a group that likes the same things.
But, not everything about social media changes how you decide to buy things. Things like sharing and feeling included are important, but they don't make you want to buy stuff right away.
It's important to know how these different parts—like being useful, fun, or creative—change your feelings about brands and help you connect more with the ones that feel right for you.