When making your brand's look, think about three main things: your logo, color choices, and the style of your letters, called typography.
Your logo is super important because it's like the face of your brand—it needs to look good everywhere, from tiny phone screens to big billboards.
The colors you pick aren't just to make things look pretty—they make people feel things, which is super powerful.
The kind of letters you use also matters a lot because they help get your message across clearly and can make your brand stand out.
All these elements together shape how people see and remember your brand.
Key Takeaways
- Always use the same logo everywhere so people know it's your brand.
- Pick colors that show what your brand is all about.
- Make sure all the words and letters look the same and are easy to read.
- Have rules about how to use pictures and designs so everything looks professional.
- Teach your team how to use your brand's designs correctly.
Establishing a Consistent Logo
To make sure people recognize your brand, keep your logo the same everywhere. Your logo should work well on both small phone screens and big billboards.
Make some rules about how to use your logo so everyone knows the right way to show it off. Teach these rules to your team so they use the logo correctly.
This helps everyone know your brand better and makes them feel connected to it. Every time someone sees your logo, it tells them about your brand, so it's important to show it off right.
Choosing a Color Palette
After you pick a logo, the next step to make your brand stand out is choosing the right colors. Colors do more than just look pretty; they help show what your brand is all about and make people feel certain ways. It's important to use the same colors everywhere for your brand to help people recognize it easily.
To make sure your brand looks great, choose colors that go well together. You can use tools like Adobe Color Wheel or Coolors to help you find the perfect colors.
Picking the right colors won't only make your brand look good but also help people feel like they belong with your brand.
Defining Typography Standards
Setting up typography standards is really important if you want people to recognize and trust your brand everywhere they see it. In your brand guidelines, you'll pick some fonts that show what your brand is all about. These font choices—your main ones and backups—should fit well with your brand's style and feel.